portfolio
portfolio
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Project
SNUG
Client
SNUG
DATE
Nov 1, 2023
Service
Brand Identity - responsive web site
Project DURATION
6 weeks of work
Type
Master project
software used
FigmaJam, Figma, Illustrator, Photoshop
Langage
French
➔ WHY?
build an eco-friendly e-commerce site for a slow fashion brand that opposes overconsumption. It will offer winter accessories made in France from sustainable materials, promoting thoughtful and responsible shopping.
➔ HOW?
use a pre-order system, producing only what is ordered to avoid mass production and support sustainability. It's also responsive, offering a smooth experience on both desktop and mobile.
➔ WHAT?
build the brand from the ground up: choosing a name, designing a logo, and creating an eco-friendly website for sustainable winter accessories, focusing on quality and environmental commitment.
➔ The GOAL
Design the brand to evoke winter with bold shapes like bold cozy hats, large typography like largr socks, and a soft color palette reflecting winter sunsets over mountains. The site should be sustainable, easy to update, and eco-friendly.
➔ The challenge
The main challenge was to create a website that reflects the brand's eco-responsible ethics while considering the carbon footprint of web design. Additionally, it was crucial to develop an innovative concept that counters overconsumption and is durable over time.
➔ WHAT I've learned through this project
➔ KEYWORDS
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