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Project
Snug
Client
SNUG
DATE
Nov 1, 2023
Service
Brand Identity - Logo - Website - Responsive
Project duration
6 weeks of work
Type
Master project - Teamwork
Software used
FigmaJam, Figma, Illustrator, Photoshop
Language
French
WHY?
Build an eco-friendly e-commerce site for a slow fashion brand that opposes overconsumption. It will offer winter accessories made in France from sustainable materials, promoting thoughtful and responsible shopping.
HOW?
Use a pre-order system, producing only what is ordered to avoid mass production and support sustainability. It's also responsive, offering a smooth experience on both desktop and mobile.
WHAT?
Build the brand from the ground up: choosing a name, designing a logo, and creating an eco-friendly website for sustainable winter accessories, focusing on quality and environmental commitment.
The GOAL
Design the brand to evoke winter with bold shapes like bold cozy hats, large typography like largr socks, and a soft color palette reflecting winter sunsets over mountains. The site should be sustainable, easy to update, and eco-friendly.
The challenge
The main challenge was to create a website that reflects the brand's eco-responsible ethics while considering the carbon footprint of web design. Additionally, it was crucial to develop an innovative concept that counters overconsumption and is durable over time.
DESIGN TASKS
Develop a strong brand identity
Create a logo, define visual identity, select typography, establish color palette, and design illustrations and icons.
Design a seamless user experience
Create wireframes, prototypes, optimize user flow, establish a design system, and ensure mobile and desktop adaptation.
Enhance the e-commerce experience
Focus on product presentation, improve navigation, implement filters, and design a smooth checkout and payment flow.
Test and iterate based on user feedback
Conduct A/B testing and integrate customer feedback for continuous improvement.
