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Project
Festival Mathakur
Client
Cultural Events of Strasbourg
DATE
Mar 5, 2023
Service
Logo - Visual Identity - Graphic & Print Design
Project duration
6 weeks of work
Type
Bachelor project
Software used
Illustrator, InDesign, Photoshop
Language
French
WHY?
Mathakur highlights Nordic culture in Europe, bringing together Scandinavian countries, the Baltics, Greenland, and the Faroe Islands. The festival celebrates diverse art forms and aims to promote cultural exchange, with a special focus on Nordic cuisine through a collaboration with renowned chef René Redzepi.
HOW?
The festival will take place in Strasbourg, with a variety of activities, including theater, dance, circus performances, concerts, cinema, and art exhibitions. The event also features culinary events and a unique partnership with René Redzepi. The goal is to showcase the richness of Nordic culture, especially in art and gastronomy, while ensuring accessibility for all.
WHAT?
The festival will run for 10 days and will feature free events across multiple locations. A unique element is the introduction of Nordic cuisine, with a culinary event hosted by René Redzepi, alongside performances and exhibitions that reflect the diverse artistic expressions of the Nordic world.
The GOAL
To promote Nordic culture by offering an immersive experience that spans art, food, and music, while fostering cross-cultural understanding and engagement with the Nordic countries.
The challenge
The challenge lies in creating a visual identity that captures the essence of Nordic culture and integrates it seamlessly across various media. This involves developing engaging materials such as event flyers, posters, tote bags, and digital content for social media. The goal is to ensure the festival’s identity resonates across different platforms while maintaining a cohesive look.
DESIGN TASKS
Develop a strong and cohesive brand identity
Define art direction, create a unique logo combining illustration and typography, and design social media visuals for event promotion.
Design engaging print materials
Create a master visual, an event flyer, an A5 programming booklet, and a tote bag that reflect the festival’s identity.
Craft exclusive event merchandise
Design an entry ticket, a branded cup, and a lanyard system with VIP, technician, and volunteer passes.
Create impactful advertising visuals
Design a striking 80x120 event poster to attract attention and promote the festival.
